Downstreamer’s Realization

TV Guide Network 

It’s been a while since we’ve updated our Downstreaming series. The concept of downstreaming was one of simplification, and how you can downgrade your paid cable

 

bill and look at internet based alternatives. Some people talk about cord cutting…but it is clear the alternatives aren’t quite there for everything.

 

The Wall Street Journal featured an article which was written as a tearful goodbye to the author’s cable service.

 

“Everyone’s getting their shows and movies through the Internet these days. I’m sorry. It’s just the reality of things… Yeah, I’ve changed, but you know what? You’ve changed more. I mean, come on. How many shows about housewives are there? I like chefs, but I don’t need to see them on television 24/7. Ghost hunters? Dancing celebrities? Talent shows? “Shark Week”? Celebrity ghost-hunting talent shows during “Shark Week”? It’s too much of too little. You’re full of a lot of inescapable crap.”

 

And we have to agree. Television is catering to someone, and it isn’t us. The Sci-Fi Channel is SyFy, and where’s the Science Fiction? The TV Guide channel no longer shows a tv guide. The Learning Channel….what the heck are we supposed to be learning on it now? There are so many channels, and how many of them do you actually want.

 

In a recent appearance on the MythTVCast, our editor was commenting on how hard it was to figure these things out. Too many channels, not enough package choices, and a resistance to changing with the time. And our own conception continues to involve. We continue to realize things about ourselves and our habits that we want to use to change what we do.

We’ll be back with more on this, including an analysis of how much cable we actually watch. Have you downstreamed? Cord Cut? What has your experience been? What realizations have you come to? Are you just emotionally hanging on to your cable?

 

 

Downstreaming: The Future of Bypassing the Cable Box

Central cable box
Image by Lars Plougmann via Flickr

Last month, one of the things that went up on our cable bill was the rental of our cable box. It now costs over $14 a month to rent a cable box. Can it cost more than a year or two’s worth of rental fees to actually buy a box? Yet cable box manufacturers insist there is no market for direct consumer purchase of cable boxes, and thus the cable card system is nearly a failure.

At CES, Time Warner Cable announced that they had made a deal to make live and on demand programming available over IP, eliminating the need for a cable box. The new service will be integrated with Sony and Samsung TVs, as well as the Samsung Galaxy Tab. For now, this will only be available to customers who have their broadband services, but going forward, there is no reason why such a service could not be provided over any network.

Verizon FIOS has similar ambitions. it wants FIOS TV on everything from iPads to BluRay players.

Time Warner Cables CEO insists the demand for online-only viewing is small. We’re not so sure. A full online-only version of the offerings of a cable company has yet to be tried. Most online services have serious limitations in terms of content. Some of the biggest complaints about cord cutting has been the fact that no one service offers what the cable company does. That may become different if it is a cable company providing the service. or it may be that the cable company will do an inadequate job simply because they do not wish to challenge their core business.

What seems inevitable is a transition from conventional cable delivery systems to an IP based delivery system. The design of the HDHomeRun and the Ceton InfiniTV TV tuners are both IP based. Each decode the stream and stream it to the computer(although the Ceton device uses a virtual ethernet connection). Imagine a future where a cable box is installed in a single location in a house and multiple devices can access that box over your house network to stream channels, including your computer and your network-connected television.

The step beyond that is the so-called TV Anywhere, where you can access your content over the internet anywhere. That is what companies are looking at, but the concern is that bandwidth is not at the point at which high-quality streams can be sustained.

Either way, hopefully change is going to come, and this news is very promising.

Downstreaming: Cutting out Cable

Motorola DCT 6412 Phase 2 digital/analogue cab...
Image via Wikipedia

Tomorrow, January 1st, 2010, the nice people at our cable company have opted to give us a holiday present….a rate hike. Everything is going up. When they are done, the monthly rental on an extra cable box will be $14.50. That includes 50 cents for a remote. We tried a few years ago to return the remote, use our own $10 one, and save 50 cents. Apparently, even though they keep giving us extra remote controls we don’t need, they can’t be returned for money.

Can a cable box purchased possibly cost more than what it is costing us to rent it? It is one thing to charge more for cable service, but for the box? That said, let’s move on to cable service itself. At least cable companies can claim that they are passing on the increased costs content providers are charging them. But in the end, the price is getting ridiculous.

We don’t want 90% of the channels we are paying for, but due to bundling, we are getting and paying for them. That is why, despite cord cutting is a hassle, and many have said they cannot live with it and come back, it keeps seeming like an option. There is so much free content out there, and so much reasonably priced paid content out there, is it any surprise that cable subscriptions are down.

But we’re not planning to go cold turkey. That is how most cord cutters fail. We want to gradually wean ourselves off of these services, and explore alternatives. It may mean we have to wait for content. Is the latest episode of a popular show so timely it can’t be watched a day or a week later, which is when some online services receive it?

That said, cable is not likely to leave our households any time soon. But bringing down the cable bill is a serious concern. This includes looking at fewer cable boxes, lower levels of service, and more MythTV frontends, streaming boxes, etc. There are pitfalls. It means investment of time and money in experimentation. But that is better than thousands spent on cable television each year.

We needed a name for this multi-part series about experiments in cord cutting. Downstreaming seemed good as any. Stay tuned….

The Future of Video

Back of a Blu-ray Disc. I took this.
Image via Wikipedia

Our two pet interests right now seem to be netbooks and video, although there are a lot of other things we find interesting.

Engadget HD asked yesterday whether or not people are still buying DVDs. A poll of people reading a site with HD in the name, indicating the bulk of the readers are likely serious video enthusiasts, more likely to be new technology adopters. However, that said, why are people not buying DVDs in such numbers as they once did?

Some of that is definitely blu-ray. But the price point for blu-ray, especially in this economy, is still not at the level where everything would buy one. A DVD player can be had for dirt cheap. So, yes, people are still buying DVDs. Those economizing are renting them, with Netflix, or even using their computer to watch free or paid content.

Avner Ronen, the CEO of Boxee, commented on Thursday that content companies and cable and IPTV service providers alike are trying to “use their leverage to better survive or avoid change” that is coming to the media industry. “No one likes change except Obama,” he quipped.

Cable programmers receive $22 billion in subscriber fees each year, which makes those providers, and the cable companies who pay the fees to ensure their customers have access to such content, reluctant to change. Recognizing that the web won’t wait for them indefinitely, many cable companies are planning to offer access to online content as part of their subscription-based plans. Private companies like Netflix could even buy those rights as well, allowing them to get into this market.

Mark Cuban responded to Ronen’s comments about how the future of video programming is ala carte with his own thoughts. Mark Cuban is the chairman of HDNet, an all HD programming network, among other things. (Please forgive me for the disjointed nature of the rest of this post, as I try to consolidate a lot of blog comments into a coherent thread)

Why does he, like so many other internet people think content producers are stupid ? Has he, along with so many others pushing internet video not noticed what is happening to the revenues of the content and distribution industries ? Ad Revenues are falling. Quickly. DVD sales are slowing. The per subscriber fees they are getting paid are going up. Not only are they going up, they are consistent.

Now I dont know about you, but for HDNet and my other content companies, we tend to be very nice to those of our customers who pay us every month. Commentary from cable networks and their content producers are saying the same thing. They can’t afford to upset the people who pay the bills.

We agree, the cable company initiative to bring things online for subscribers has a good chance of success because it makes these service contingent on cable subscriptions, and the content providers are very likely to agree to that unless another way to make more money on streaming media is offered. And the cable company keeps increasing rates, perhaps because of falling revenues. But if they don’t get it under control, more and more subscribers will flee.

Cuban goes on the endorse metered Internet, which is a likely alternative manner that cable companies who act as broadband service providers might use to ensure their revenues.

Ronen responded, with a post on the Boxee Blog, maintaining it is not the bundled offering that is going away, but the concept of a channel and the idea that the cable company is the one deciding what content is included in the bundle. As he puts it(we cleaned it up a bit for readability):

As a cable channel your primary concern is your ability to negotiate your way into the basic cable package with as many cable operators, and to get the highest fee for it.

In an Internet/on-demand world your primary concern is the quality of your content, since you are held accountable by the consumer. if consumers want your content they will be willing to pay for it either with cash or with their time (watching ads).

I understand it is a lucrative business. You invest in 1-3 originally produced (or exclusively licensed) core programs, come up with 5-7 cheap to produce shows, license a bunch of syndicated content, get cable companies to carry it and voila! you’ve got a great business. But this model breaks in an on-demand world, and while it may take a few years, the change is inevitable.

Cuban shot back his own reply, pointing out that the Video-On-Demand model works better if the cable company is delivering it with unlimited bandwidth to your device. We tend to agree that the limiting factor on the future of IPTV is bandwidth, but bandwidth to the house continues to increase as user demand encourages infrastructure increase. We have no good way of summarizing his thoughts on why channels will always exist, so we include an excerpt of it here.

The concept of “users always want choice” really really sounds nice. It makes for a great panel argument. But the reality is that its not true. Ultimate choice requires work. Consumers like to think they have choice, but their consumption habits say they prefer easy. Youtube is the perfect example. Millions upon millions of choices that never get seen. The videos that get posted and expected to be seen are the ones from traditional media and providers that already have an audience, ala jon stewart. The rest have to fight for an audience.

TV Guide and guide listings provided onscreen by the cable company allow people to plan what they want to watch, coupled with DVRs to allow them to decided when to watch it. That means people are already migrating to ala carte. Millions of choices may not be seen on TV as well. We know we can’t devote the time to search through 24 hours of programming on the hundreds of channels our cable company bundles in to get the ones we really want.

Having online content as part of a cable subscription is good, but having it as the only option is bad. Competition and variety encourages not only innovation, but keeps prices from being overly inflated. As Avner put it…

I would love for my Cable/Telco providers to focus on being great network providers rather than try to decide what content i should or should not have access to, what application i should or should not run, invent new standards for Interactive TV, Enhanced TV, whatever TV. all with the goal of trying to maintain control, so they don’t lose a grip of their lucrative business model.

Their network infrastructure is a great asset. Their billing relationship with the user is another one. They should try to build their future business around these two foundations.

Innovation in the living room will not come from the set-top makers or the networks. If you would like to see the wild creativity of the Internet come to the TV screen, well you need to let the Internet come to the TV screen..

The arguments and comments seem to go on forever. But what it boils down to is this: no content provider would hurt their profit margins partnering for a subscription-based internet alternative to cable as cable subscribers look for less expensive alternatives. Cable isn’t dead and likely won’t be if they change and grow with the times. People are willing to watch commercials on their computer to get content legally, ala Hulu. US internet infrastructure needs to keep up with the increased bandwidth demand this technology is generating. And finally…things will change. We just have to wait and see how.

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Integrated Channel Mapping

Back view of a Series 2 Tivo unit
Image via Wikipedia

For those of us still using cable, we caught this post from CableRant. It mentions a beta test of a feature called Integrated Channel Mapping by Cablevision in two communities on Long Island.

Integrated Channel means that if you go to channel 2, you will automatically get the HD version from channel 702 instead.  No more channel surfing between two sets of channels.

Sounds like a good feature to have. Once you adopt a high definition box, why shouldn’t the box, which already maps channels from their real to lineup numbers, hide the SD channels in favor of the HD ones for all channels that are identical except for the quality level?

We run our own DVR, using MythTV, and already do that, filtering out the SD channels for their simulcast versions. We find this a useful feature, and we think it should be available everywhere.

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