Send Once, Read Everywhere – Kindle Everywhere

English: Amazon Kindle wordmark.
English: Amazon Kindle wordmark. (Photo credit: Wikipedia)

Earlier this week, Amazon launched the Send to Kindle Browser Extension for Chrome.

This adds to the Kindle ecosystem by allowing you to send web content to your Kindle, and choose to read it, or archive it for future use as part of the Kindle Personal Document Library.

Amazon continues to try to build the ecosystem of the Kindle. There are several third-party applications that had similar functionality, and multiple read it later services. But, one of the brilliant moves made with the Kindle is that it is completely platform agnostic. Amazon may make a Kindle Fire, and the e-ink line of Kindles, but they have desktop apps, mobile apps, a browser based reader, and continue to add functionality to the ecosystem completely independent of any hardware.

This is all part of the plan. People may complain about the walled gardens of certain closed systems, but if you can use your content on everything, then that is as close to open as you can get without actually being so.

Personal Documents was a good move on Amazon’s part, because it allowed reading of any document. People had been side-loading their own content anyway. Some even bought a Kindle and only acquired public-domain and free e-books. It makes the platform more valuable, which the tendency to buy from Amazon. Not only is your paid content there, but your personal content.

This is the sort of all-encompassing presence that turned Google into a verb for “To Search Online,” and iPad a synonym for any tablet(much as we correct people when they say so). Kindle is becoming a synonym for e-book, because of their presence in the market.

Once again, Amazon is getting our business because they have made it so easy, and removed the restrictions…although we hold out hope for more liberal policies in certain areas, we have already accepted the compromises.

That said, Send to Kindle is one more option that allows us to put more into the system, and makes it easy to do so, offering more options and integration than existing third-party options. Thus, it is worth a look.

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