Hulu on Boxee is Back…Sort Of

In a blog post today, Avner Ronen announced a new Boxee update. In characterizing the issues with Hulu, he said that “the fact that it’s becoming easy to consume Internet video on a TV brings into question many of the industry’s business models that developed before the web.” And this is the center of the problem with Hulu, or rather their content providers. Apparently, the industry gets it, but they need time to adjust to the new reality.

But, since users won’t wait, and are taking matters into their own hands, with hacks to reenable Hulu content in different ways, Boxee has  “decided to enable access to their favorite content using a new built-in RSS reader optimized for video. like IE, Firefox, or Google reader, the RSS reader supports Google Video, Yahoo!, YouTube and feeds from many other websites. while it’s not as attractive or robust as our previous Hulu application, it will additionally support Hulu’s public RSS feeds.”

The new version will also include an Application Store, allowing users to install new applications and plugins from official and third-party repositories, as well as an Auto-Update feature. This is not a stable release…that is set for the Boxee Meetup on March 24th(which we hope to attend, schedule permitting). They are planning to share some concrete plans for the beta there. We hope for them to work on some of the code that makes Boxee(and XBMC) very Ubuntu-centric. Then they can cover the whole Linux market.

The new RSS video feed reader is not specifically designed for Hulu content. By itself, it is a good addition, as it will allow users to add in video content from RSS feeds without writing plugins. Plugins are a superior choice, as they can be customized for the content. But, it is a solution that keeps expanding Boxee’s reach. And it is certainly better than our kludge, which we’ve reenabled, which creates a menu out of the RSS feed, and launches Firefox, sets the video to start and play fullscreen.

In the meantime, at least Boxee is trying on both ends…enabling a Hulu alternative option and continuing to negotiate. We’ll keep an eye on both.

Update: Hulu has blocked the new Boxee browser from accessing the Hulu site. As they put it. “this is a disappointing development since their RSS feeds are publicly available, and our browser, while optimized for a great 10 ft video experience, is no different in how it accesses this content than Internet Explorer, Firefox, Flock, Opera or any of the other browsers out there.” Either way, Hulu is playing hardball.