Amazon Follows the Gift of Literature with the Gift of Music

: Image by Greg Palmer via Flickr

Hot on the heels of gifting Kindle books, Amazon has arranged for the ability to gift an MP3 from the Amazon. Like the Kindle book gifting, it is keyed to one’s email address, and can be exchanged for store credit.

These gifting features are not complicated. But as Dilbert once pointed out, a gift certificate is worse than cash, because you can only use it in one place. You’re trading perfectly good money for something that does the same thing, only not as well. But the ability to gift a specific item shows some thought toward the wants and desires of the one receiving the gift, but they can still exchange it if they do not like it.