SanDisk has announced(see Press Release) the launch of a new music option. microSD cards will soon be made available with pre-loaded high-quality DRM-free MP3 music of top artists from EMI Music, SONY BMG, Universal Music Group, and Warner Music Group.

slotMusic cards enable consumers to instantly and easily enjoy music from their favorite artists without being dependent on a PC or internet connection. Users simply insert the slotMusic card into their microSD-enabled mobile phone or MP3 player to hear the music – without passwords, downloading or digital-rights-management interfering with their personal use.

The cards will be packaged with a USB sleeve to allow them to be interfaced with a computer. They will be encoded at 320kbps and…

Musicians will find slotMusic cards offer a compelling new way to express themselves to their fans. With 1GB1 (gigabyte) of capacity, slotMusic cards can hold songs, as well as liner notes, album art, videos, and other creative content that an artist may choose. Consumers can also add their own content to a slotMusic card, creating a personal plug-and-play media library.

We tried to be enthusiastic about this idea. We realize that the RIAA and SanDisk are trying. We reviewed the comments on a CrunchGear post about this very development. Many people feel they can just make their own, that a 1GB card was small.

However, they’ve overlooked an untapped market. The impulse buyer. They intend to distribute this at brick-and-mortar and online stores. Online is the worst distribution method for this. slotMusic will have a market in people who are in a hurry. They should sell it at convenience stores, airports, and train stations. It will do well with people who suddenly decide to buy some music. Best Buy and Walmart will do well with the impulse buy as well.

Wherever there are people who cannot be bothered to do otherwise, there will be a market. We also predict that this is merely the first step. Imagine this system linked into an online system where you go into a store, select your album or albums from a machine, and it is delivered to you on a card. But this has to start somewhere.

Related articles

• Press Release(sandisk.com)
• Official slotMusic website
• Sandisk’s slotMusic: microSD cards preloaded with music
• SanDisk Launching MicroSD Memory Cards With DRM Free Music; All Four Majors On Board
• Labels launch slotMusic format, miss point of digital music
• Sandisk’s SlotMusic MicroSD Cards to Have Big-Name MP3 Albums Aboard