Amazon is cutting the price of its Kindle 2 to $259, the second drop in the last few months. It is also offering an ‘international’ Kindle for $279, with shipping to begin on October 19th. Books downloaded internationally will cost an extra $1.99. This does free up a gap in the service, namely overseas, and connects Amazon to AT&T over Sprint.
Amazon has said that Kindle books now represent 48% of total book sales when both Kindle and paper versions are available, up from 35% in May and 13% in February, but no statistics have been revealed on how many units have been sold, but Kindle owners seem to buy a lot of books.
So, with the latest price drop, is it finally time to buy a Kindle? Maybe. But we’d prefer it to hit around $200 before it becomes too tempting to resist, especially with the bulk of new e-book readers coming and Google’s E-Book initiative.
Competition produces innovation. Amazon has said it would not mind selling Kindle books to people with other E-book readers, which would be a smart move for the company. But either way, in another few months, the price will likely be where we want it to be. What do you think?
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- International Kindle ships October 19 to over 100 countries for $279, ‘US’ edition falls to $259 (engadget.com)
- Kindle now $259, available worldwide with wireless delivery (arstechnica.com)