Comments on: Presto: Because Computers Scare Old People

By: joan bullock

joan bullock — Sun, 09 Dec 2007 16:47:08 +0000

I feel for people that are unable to use a computer, that have dementia, this is a great way for their children and loved ones to communicate with them on a daily level. Great idea and invention!

By: admin

admin — Thu, 30 Nov 2006 04:49:03 +0000

They are marketing to people who don’t want to learn computers but still want to be in the electronic loop. That demographic does skew older. We do agree that they should adjust their phrasing though.

By: Brian

Brian — Wed, 29 Nov 2006 00:40:30 +0000

I find their marketing strategy to boomers and seniors insulting.
If you want to know why, I blogged about it on nov 16
http://www.thesavvyboomer.com/the_savvy_boomer/2006/11/presto_marketin.html

By: admin

admin — Tue, 28 Nov 2006 23:49:22 +0000

Well, a fax is accessible by a telephone number. Communication to this device is by an email gateway. But, since a fax isn’t that far off from a modem, the analogy is not totally off.

By: Frank Monet

Frank Monet — Tue, 28 Nov 2006 23:47:06 +0000

I’ve been hearing ads on the radio for this all week. The printer is marketed as a Hewlett-Packard printer with service provided by Presto. Unless I’m missing something, isn’t this just a color fax?